A HubForge Global Impact Network Foundation playbook

Consulting in Monitoring and Evaluation with AIPlaybook

Win the right assignments, contract them well, deliver evidence that holds up, and see it used. Then do it faster with AI, without spending your clients' trust.

18 chapters7 stages36 templates10 live tools71 ideas

Where do you want to start?

Take it with you

Read, print, then consult.

Keep the 60-page playbook offline, print the 81-page template pack with 36 templates across the seven CONSULT stages, open the companion consulting toolkit, or keep the one-page cheat sheet nearby.

Chapter 1 ·

New to M&E consulting? Start here.

What an M&E consultant does, how an assignment flows, the words you will meet first, and a 30-day plan to get from zero to your first practice assignment.

  • The decision is the product; the report is the vehicle
  • Every assignment follows the same seven stages
  • Learn by doing: a practice assignment is waiting

The job in plain words

An M&E consultant helps clients make better decisions with evidence.

The journey

Every assignment, small or large, follows the same seven stages.

Each stage has its own chapter section, tools and templates later in the playbook.

Ten words you will meet first

Learn these and most ToRs will make sense.

Tap a word to see what it means. Underlined words anywhere in the playbook also explain themselves.

Choose your path

Start where you are today.

M&E essentials

Ten ideas every M&E consultant must know before taking a client.

This playbook is about consulting. These are the evaluation basics underneath it; each links to a trusted place to learn more.

A 30-day starter plan

Four weeks from zero to your first practice assignment.

Tick actions as you go; your progress is saved in this browser.

Your practice assignment

Seven tasks on a real-looking ToR, each with a model answer.

Try each task first, then compare. The practice ToR is the one in the bid desk: load it into the ToR scanner with one click.

Read the practice ToR

Chapter 2 ·

Spot the risk in this ToR.

Eight lines from realistic terms of reference. Each hides a risk that sinks assignments.

  • Most failed assignments were set up to fail before signing
  • The risks hide in ordinary sentences
  • Almost all of them can be fixed before you sign

Why this matters

Most failed assignments were set up to fail.

Chapter 3 ·

What kind of consulting is this?

The client asks for a report. What they need may be a decision, a system or a skill. Know which role you are playing.

  • Three roles: expert, doctor, process partner
  • Eight common M&E assignments
  • Two examples, followed throughout

Edgar Schein

Three ways to help a client.

Which role is this?

Answer two questions.

You are probably

Answer two questions

Your answer appears here.

Eight common assignments

What clients buy, and the usual size.

Days vary widely with scale and team. Treat these as a starting point for scoping, not a price list.

Meet the two examples

One small assignment, one large evaluation.

Both are fictional and followed through every stage. No sector knowledge needed.

Chapter 4 ·

Seven stages. One assignment.

The CONSULT method takes any M&E assignment from the first ToR to findings that get used.

  • Choose before you chase
  • Contract the expectations, not just the price
  • Design for use from day one
Stage 1 of 7

Chapter 5 ·

Why it works.

It joins two traditions: how the best consultants solve problems and build trust, and the standards evaluators are held to.

  • Consulting is a relationship with phases
  • Hypothesis first, then evidence
  • Standards protect independence and quality

Peter Block, Flawless Consulting

Consulting is a relationship in five phases.

Tap a phase to see which CONSULT stages carry it.

Maister, Green and Galford

The trust equation.

Move the sliders. Notice what happens when self-orientation rises.

Conn and McLean; Minto

How top consultants solve problems.

Seven steps from strategy consulting, and where each sits in CONSULT. Then write it answer first.

The standards you are held to

Evaluation has its own rules.

Four more findings

What the craft has learned.

Chapter 6 ·

Judgement and methods.

How top evaluators get from evidence to a verdict they can defend, choose a causal design that fits the question, and evaluate programmes that keep changing.

  • A judgement needs criteria and standards, not just data
  • Match the causal design to the question and the budget
  • Complex programmes need evaluation that adapts with them

Evaluative reasoning · Scriven, Davidson, King

A judgement needs criteria, standards and evidence, combined in the open.

Data alone never says whether something is good. These four steps turn evidence into a verdict a client can follow and challenge.

A rubric in action · the mid-term evaluation

Agree what 'good' looks like before you see the data.

Pick a criterion. The rubric was agreed at inception; the highlighted level is where the evidence landed.

Value for money · four Es

Judge value for money with a rubric across four Es, not a single ratio.

Cause and effect

Choose a causal design that fits the question, the data and the budget.

Answer four questions about the assignment. The guide suggests designs; the table explains all eight.

Complexity · Patton; USAID

When the programme keeps changing, evaluate alongside it.

Equity and power

Ask who benefits, who decides, and whose knowledge counts.

Quality standards · OECD DAC; UNEG

Check your report the way the commissioner will.

Tick each standard your draft meets. Fix the gaps before you submit.

Chapter 7 ·

The top-firm toolkit.

Twenty-one tools that strategy firms, proposal teams and evaluators rely on, explained from scratch, with a template, a worked example and an AI prompt for each.

  • Eight habits separate top firms from the rest
  • Three tools for every stage of an assignment
  • Each tool: what it is, a template, an example, how to use it

Strategy consulting practice

Eight habits separate the top firms from the rest.

None needs a big team or budget. Each one changes what a client can do with your evidence.

Mapped to CONSULT

Three proven tools for every stage of an assignment.

New to these? Pick a stage, then a tool. Each one explains itself in plain words, shows a blank template with guidance, a filled-in example and the steps, and lets you download the template.

Chapter 8 ·

The engagement studio.

Six working tools from top-firm practice. Fill them in for a live assignment and copy the result into a proposal, an inception report or a status note.

  • Frame the problem before you price it
  • Make the logic visible: tree, map, storyline
  • Report status the way steering committees read it

Chapter 9 ·

The field guide.

The templates and rules to keep open on every assignment.

  • Read a ToR in ten minutes
  • Proposal, budget and contract anatomy
  • Inception, matrix and report structures

Twelve questions to answer before you decide to bid. Tick them as you read.

Chapter 10 ·

Consulting with AI.

AI makes a good consultant faster and a careless one dangerous. Client trust is the asset you protect.

  • Where AI saves real days
  • Six ways it can cost you a client
  • A pact you can put in a contract

AI is good at

    AI is not good at

      Chapter 11 ·

      The bid desk.

      Four tools for your next bid: scan a ToR, price it, set your day rate and build the evaluation matrix.

      • Flag risks in any ToR
      • Estimate days and a budget
      • Export an evaluation matrix

      Paste a ToR, or part of one. The scanner flags common risky phrases and counts the questions. It reads patterns, not meaning. Remove names first.

      Go or no-go

      Then ask your AI

      Chapter 12 ·

      The kit: calculators, templates and concepts.

      Everything you need to work on your own: six calculators for the numbers clients ask about, nine document templates you can download and fill, and the evaluation concepts explained in plain words.

      • Calculate samples, fieldwork, timelines and invoices yourself
      • Start every document from a tested template
      • Understand the concepts before a client asks

      Calculators

      Six calculators for the numbers clients ask about.

      Pick one. Every input has a sensible default, so change only what you know. Nothing you type leaves this browser.

      Document templates

      Nine documents every consultant writes, ready to download.

      Each template lists its sections with a line of guidance for each. Download it as a Word file and write in the boxes.

      Concepts explained

      Fourteen evaluation concepts, in plain words, with an example and the common mistake.

      Tap a concept. These are the ideas clients, reviewers and ToRs assume you already know.

      Chapter 13 ·

      Build your name: be found, trusted and remembered.

      Six tools to turn good work into a name clients can find and describe: your positioning, your profile, a case study, a content plan, your relationships and the events you attend.

      • Say in one sentence who you help and how
      • Show proof clients can check, with consent
      • Grow relationships, not just a following

      Why your name matters

      Clients hire people they can describe.

      Good work does not speak for itself if nobody can say what you do. These six tools take you from a clear sentence about your niche to a small, honest body of proof, and a circle of people who know when to call you.

      Say it clearly

      One sentence on who you help, with what problem, and how. Everything else in your profile follows from it.

      Show it honestly

      Proof a client could check: anonymised case studies, practice notes and talks, shared with consent.

      Grow it slowly

      A light routine for relationships and events beats a burst of posting. Give first, follow up within 48 hours.

      Six tools, in this order

      Pick a step. Each one has a template, a filled-in example and a concept guide.

      Start with positioning, since the other five reuse it. Use the arrow keys to move along the steps.

      Three ground rules

      Visible does not mean boastful.

      Never inflate

      No results you did not achieve and no roles you did not hold. Every claim needs a proof point someone could check.

      Get consent first

      Anonymise client work, then send the draft to the client and get written permission before you publish anything.

      Give before you ask

      Share something useful with each person in your circle. Let AI help you draft, but never let it invent your proof.

      Chapter 14 ·

      Build a practice, not a gig.

      Most consultants are good at the work and weak at the business around it. Both decide whether you last.

      • Position on a narrow, credible niche
      • Keep a pipeline, not a hope
      • Get paid on time, every time

      Position

      Be known for one specific thing.

      Pick one or two from each line. A past client should be able to repeat your niche in one sentence.

      Pipeline

      Where good work comes from.

      Pricing models

      Three ways to charge.

      Getting paid

      Six money habits.

      Chapter 15 ·

      Leading and growing.

      Top consultants lead teams, pass due diligence, negotiate well, run a room, get evidence used, and become known for one thing.

      • A firm is a promise of quality, not just more people
      • Negotiate interests, not positions
      • Plan for use, then build a body of work

      Growth models

      Four ways to grow beyond your own days, each with a trade-off.

      Leading a team

      A team is only as good as its quality system.

      Five roles, four quality checkpoints, and a duty of care to everyone in the field.

      Due diligence

      Have the documents ready before a donor or firm asks.

      Tick what you already have. The gaps are your next month's admin.

      Negotiation · Fisher and Ury

      Negotiate interests, not positions, and trade scope rather than quality.

      Facilitation · Liberating Structures

      Run the room so every voice shapes the findings.

      Five simple methods for evaluation moments, and a two-hour validation workshop you can copy.

      Use and influence · Kirkhart

      Plan who needs what, in which form, and by when.

      Reputation

      Build a body of work that brings clients to you.

      What is coming

      Four themes clients are starting to ask about.

      Chapter 16 ·

      From first assignment to global consultant.

      A five-level path from new evaluator to leading international evaluations: what you do at each level, what proves it, and the move that gets you to the next one.

      • A portfolio and referees prove competence, not a job title
      • Each level is earned with evidence you can show
      • Global work comes through rosters, firms and networks

      The career ladder

      Five levels take a new evaluator to global work.

      Tap a level to see what you do there, what proves it, and the move that gets you to the next one.

      Self-assessment · AEA domains plus consulting practice

      Rate yourself on eight competencies, then grow the two biggest gaps.

      Pick the level you are aiming for. Your profile, the target and a personal growth plan update as you go. Nothing leaves this browser.

      For people new to consulting

      Your first three assignments should build the proof, not just the income.

      A 12-month plan

      Four quarters from foundations to your first global bid.

      Tick actions as you finish them; your progress is saved in this browser.

      The international market

      Global work comes through rosters, firms and networks, rarely through cold applications.

      The donor CV

      Six rules for a CV that scores.

      Credentials and communities

      Where evaluators prove and grow their practice.

      Chapter 17 ·

      Ready?

      Ten checks before you bid, and ten before you submit the final report.

      • Before you bid
      • Before you submit
      • Print it for the team
      0/10

      Start with the decision.

      Chapter 18 ·

      The library of ideas.

      The research, standards and practices behind every stage, a glossary of every term, and a one-page cheat sheet.

      • Ideas from strategy consulting and evaluation
      • A glossary in plain words
      • A printable cheat sheet
      Shashidhar S A

      written by

      Shashidhar S A

      Founder, HubForge Global · MERL & AI Innovator

      • En-Intrapreneur
      • Driving evaluation ecosystems through People, Process & Product

      A note for the next reader

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